Working alongside Piehead, we shipped a completely new Comcast Spotlight experience. We developed a multi-device approach in order to target all browsers, mobile phones and tablets. The experience has a backend implementation of Wordpress which is highly customized for Comcast to effortlessly manage and update content. This app allows users to filter and review demographic data, which allows them to make more informed marketing decisions.
In addtion, the user can watch videos to learn more about Comcast Spotlight's interactive marketing deployed through their cable offerings, to their customers.
